Matchroom and Sauerland agree to historic deal
The alliance between British promoters, Matchroom Sport and German counterparts, Team Sauerland has been made official, with both agreeing to share fights across several broadcasting platforms in their respective countries.
The deal, announced Tuesday, allows UK broadcasters Sky Sports, which already has an exclusive partnership with Matchroom, to screen 12 Sauerland-promoted world title fights as well Nordic Fight Night. These will also go out via the Matchroom Fight Pass.
The historic partnership unites Europe’s two biggest and most powerful boxing promoters, with both firmly of the opinion it will be a major hit with the fans and the fighters.
“I’m delighted to get this done and be working closely with Kalle, Nisse and Team Sauerland,” said Matchroom supremo Eddie Hearn. “We will be able to place quality world championship boxing on both Sky Sports and the Matchroom Fight Pass platforms, giving fight fans access to many of the biggest shows across Europe.
“In addition, we now have the ability to add our talent to these shows and allow our young talent to grow and develop and experience new surroundings. It’s a win-win for everybody.”
Those views are echoed by the Sauerland brothers, Kalle and Nisse.
“This is a historic collaboration, in which there are only winners,” said Kalle. “The fans in Germany can now enjoy regular international class fights on SAT.1 and their online platforms. In addition, the deal guarantees our boxers maximum exposure in the UK market. There, superstars are made.”
“We will work closely together to enable our young stars to gain early important international experience. This cooperation is a milestone in the international market,” Nisse added.
Matchroom and Sauerland have been working closely together for a while now and this arrangement appears to be something of a natural progression.
In May 2013, the two hosted the mega super middleweight return clash between Carl Froch and Mikkel Kessler at a sold-out O2 Arena, east London. A year later, they went even bigger by staging Froch’s second meeting with George Groves at Wembley Stadium. That grudge clash attracted a modern-day British boxing crowd of 82,000.
And, only last Saturday in Berlin, Germany, Sauerland and Matchroom collaborated on the super middleweight title rematch between WBO holder Arthur Abraham and English challenger Paul Smith. That was also shown live by Sky Sports.
Harry Pratt is on Twitter @gharrypratt