Mark Taffet reveals Canelo-Cotto numbers
In his last endeavor in his stint with HBO, pay-per-view honcho Mark Taffet seems to have ended his run on a high note, with the Nov. 21 Canelo Alvarez-Miguel Cotto middleweight championship clash.
He summed up the scrap thusly.
“At 900,000 buys and $58 million in pay-per-view revenue, Cotto-Canelo performed superbly,” Taffet said. “Not since (Lennox) Lewis-(Mike) Tyson in 2002 has a pay-per-view fight generated at least 900,000 buys without featuring (Floyd) Mayweather (Jr.), (Manny) Pacquiao or (Oscar) De La Hoya. It puts an exclamation point on the biggest year in pay-per-view history. I couldn’t be more thrilled for boxing, Golden Boy (Promotions), Roc Nation (Sports) and the fans.”
Showtime boxing boss Stephen Espinoza today said his sources’ tallies place the Cotto-Canelo buys bar at 725,000, which he terms a success.
Michael Woods has over Twitter 10,000 followers and over 79,000 tweets, which he terms a success…yet he hasn’t sold one damn pay-per-view.