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Press release: Santa Cruz-Mares ESPN’s most watched fight in 17 years

01
Sep
The following press release was sent out by ESPN on Tuesday:
The third edition of ESPN’s Premier Boxing Champions on ESPN presented by Corona Extra (PBC on ESPN) series-headlined by Leo Santa Cruz’s majority decision win over Abner Mares-on Saturday, Aug. 29, delivered the largest boxing audience on ESPN since February 1998 (02/22/98 Mark Johnson vs. Arthur Johnson).
The telecast was seen by an average of 1,217,000 viewers (P2+)-up 30 percent from the average of the previous two PBC telecasts on ESPN. The telecast peaked from 12:00-12:15am with 1,641,000 viewers (P2+) according to Nielsen.
ESPN’s Spanish-language telecast of the event on ESPN Deportes averaged a 1.3 Hispanic HH US Rtg and 355,000 Hispanic viewers-making it the highest-rated and most-watched boxing telecast to ever air on ESPN Deportes. The telecast peaked from 11:15-11:30 p.m. with 453,000 viewers.

ESPN Classic will reair the fight tonight at 7 p.m. ET as an Instant Classic. In addition, ESPN Deportes will re-air the entire card on Saturday, September 5, at 7 p.m.

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