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PBC on NBC wins 18-to-49 demographic on Saturday

12
Apr

BROOKLYN – Numbers tell the truth. They don’t deceive and in some cases, like for those who like to criticize and don’t want to face reality, boxing apparently can sell on network TV.

The TV ratings for the “PBC on NBC” show, featuring Danny Garcia’s majority-decision victory over Lamont Peterson and the Peter Quillin-Andy Lee split draw from Barclays Center did very well againÔÇöconsidering the numbers.

According to TVbythenumbers.com, the PBC on NBC gained a primetime victory for adults between the ages of 18-to-49, a prized demographic, for the second consecutive time. The first came on the PBC on NBC premier on March 7, featuring Keith Thurman and Robert Guerrero. The overnight ratings revealed the PBC on NBC increased every half hour, peaking at 2.38 from 10:30-11pm ET for final rounds of Peterson-Garcia. The full show garnered 1.94 viewers.

The 2.38 million overall peak and 900,000 peak share for 18-49 is a dip from the 4.2-million and 1.08 million 18-49 peak peak for the final rounds of the March 7 Thurman-Guerrero fight, which was NBC’s first major primetime boxing broadcast in 30 years since Larry Holmes vs. Carl “The Truth” Williams, on May 20, 1985.



The premier of the PBC on NBC was the most-watched professional boxing broadcast since 1998, according to Fast National Data from the Nielsen Company, which made it the most-watched boxing broadcast in 17 years since “Oscar De La Hoya’s Fight Night” on FOX drew 5.9 million on Monday, March 23, 1998.

“I’m pleased with that rating, because I want to see PBC succeed and that’s because I want see boxing succeed,” said Lou DiBella, one of the promoters for the PBC show Saturday night. “The 18-to-49 demographic for sports is what advertisers care about. There was a big NASCAR race on Saturday night, and that won the overall rating, but more people between 18-to-49 watched boxing. Boxing won that rating. The reason why TV executives used to say boxing is not on network TV is because the sport couldn’t do well in the 18-to-49 demo. Now you have two PBC shows that won that demo. Anyone who doesn’t get that is simply not well informed. Winning that demo in the future is great news.”

The top 10 markets for PBC on NBC for Saturday, April 12:

  1. Cincinnati 3.6/7 share of people watching TV
  2. Sacramento 3.0/6
  3. Tulsa 2.9/5
  4. Philadelphia 2.9/5
  5. Detroit 2.8/5
  6. Richmond 2.6/4
  7. Columbus 2.6/5
  8. Washington, D.C. 2.6/5
  9. Memphis 2.5/4
  10. San Antonio 2.5/5; New York City 2.5/5

 

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)

8:00PM

FOX NASCAR Sprint Cup (8-10PM) 0.9 4 4.65

CBS NCIS: LA -R 0.7 3 4.62

ABC 20/20-R 0.4 1 2.48

NBC Caught on Camera with Nick Cannon 0.4 2 1.90

 

8:30PM

NBC Boxing (8:30-11PM) 0.7 3 2.62

 

9:00PM

NBC Boxing (8:30-11PM) 0.7 3 2.62

CBS Criminal Minds -R 0.6 2 3.88

ABC In an Instant 0.4 2 2.89

 

9:30PM

NBC Boxing (8:30-11PM) 0.7 3 2.80

 

10:00 PM

CBS 48 Hours 0.9 3 5.07

NBC Boxing (8:30-11PM) 0.9 3 2.97

 

10:30PM

NBC Boxing (8:30-11PM) 0.9 3 3.07

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