Showtime Sports will offer live streams of today’s kick-off press conference from Times Square in New York City to formally announce the mega-fight between Floyd Mayweather and Saul “Canelo” Alvarez. 

Today’s press conference begins an unprecedented 11-city, two-country media tour for the Sept. 14 junior middleweight championship showdown that will take place at the MGM Grand Garden Arena in Las Vegas, televised live on Showtime PPV.

The press conference will be available live via satellite feed, YouTube, Ustream and sports.sho.com/live, beginning at 3:00 p.m. ET/ noon PT. All feeds will be available in High Definition. 

You can watch the press conference on the Ustream player below:

Video streaming by Ustream