Floyd Mayweather Jr.’s genius in the ring and growing appeal to a mainstream audience away from the fight game should be cause for celebration, insists Richard Schaefer, CEO of Golden Boy Promotions. Love him or loathe him, Mayweather, alongside Manny Pacquiao, is boxing’s leading protagonist on a global stage. The American and the Filipino transcend boxing, each for divergent reasons.

Mayweather is a rebellious anti-hero, wrecking his way through life with “I did it my way” clunking away behind him like an oversized gold box-chain.

On the eve of Mayweather’s contest this weekend against Miguel Cotto, which some, including Schaefer, say is Mayweather’s greatest challenge since Oscar De La Hoya five years ago – Schaefer spoke exclusively to Telegraph Sport about the unbeaten boxer’s “marketing genius.”

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http://www.telegraph.co.uk/sport/othersports/boxing/9246418/Floyd-Mayweather-the-greatest-fighter-of-our-generation-says-Golden-Boy-chief-ahead-of-Miguel-Cotto-fight.html

Gareth A Davies is the boxing correspondent for The Telegraph