Must guard against cynicism when you’re in the journalism business and the boxing business…and doubly when you’re in the boxing journalism business.

If you get too jaded, you maybe start just covering this like a business, lose sight of the fact that, every time they step into the ring, someone’s life could be on the line.

On the subject of cynical, when I see a situation like this one, like 39-next-July Carl Froch saying he’s open to a one-fight comeback, against certified bombardier/middleweight titlist Gennady Golovkin, my antennae go up. Why? Because I note that the 33-2 (24 knockouts) Froch is, at the same time, looking to make a splash in the high-stakes poker world with PartyPoker.com. Might he be looking to splash some boxing buzz onto the poker table? Hey, if so, smart move…

Froch was a courageous campaigner and a quick wit too. I wouldn’t put it past him. But let’s assume he’s on the level. His promoter, Eddie Hearn, says Froch would consider James DeGale, the Brit or Golovkin for a comeback bout. Yikes, he hasn’t fought in nearly 18 months. That Golovkin hurdle would be a high one…

I put it to Tom Loeffler, Golovkin’s promoter. Did he hear about this “GGG” vs. Froch talk?

He did; it turns out. “GGG would still be interested in fighting Froch as long as it wouldn’t conflict with a middleweight unification fight. That has always been Gennady’s priority,” Loeffler said.

If you follow the fighting pride of Kazakhstan on social media, you know he has been in Texas, making the rounds, soaking up local flavor and a Dallas Cowboys game. Is that laying the groundwork for a 3G fight in Texas? “We are always working to open new markets for GGG and do more publicity for him,” Loeffler told me. “We had many requests to bring him to Texas, so this trip was a first step as it was (Golovkin’s) first trip to Texas. He had a great time at the Cowboys game meeting (owner) Jerry Jones and getting a team jersey from him. And he loved the great reaction from the fans in San Antonio that lined up outside the restaurant and down the street!”

And on the near horizon…Will Golovkin be ringside for the Miguel Cotto vs. Canelo Alvarez fight in Vegas? “Yes, of course; he wants to see who his next opponent is,” Loeffler said.

And has he told you who he thinks will win that one?

“He thinks both are great champions and warriors and thinks it should be a great fight…but,” Loeffler said, “he leans toward Canelo, as he is younger and a little stronger physically.”

When it comes to splashing some boxing buzz onto a Brooklyn front stoop, Michael Woods is your guy. Now all we need is the Ben & Jerry’s truck to throw this boy an endorsement.